Pollo Tropical | Various Design Projects
Website, Wayfinding Signage, Print Collateral, Billboards, Digital Banner Ads, Packaging, Illustration, Photography Direction Pollo Tropical had a unique challenge. Introduce it in a different part of the country where no one’s ever heard of it, when in South Florida, it’s a beloved brand with a die-hard cult following. The solution was to align it as a brand with a healthy halo, through beach life cultural cues and imagery.